360 degree immersive environment created for Architect & Designer Ron Arad's exhibit at the Milan Furniture Fair


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This installation was created for the Grand Hotel Salone exhibition at the Milan Furniture fair in 2002. The exhibition was sponsored by Ceccotti and show cases a series of rooms designed by some of the worlds leading architects and designers. Our ob was to bring to life a commissioned room by Architect and designer Ron Arad.  His futuristic vision of a hotel room was themed on Mexco City and centered around a circular bed which was surrounded by a 360 degree projection. We were commissioned to created the audio and visual content for this 360 degree immerse entertainment environment.

The production was a mixture of motion graphics sequences and a live action shoot, which was filmed using a rotating four camera rig, developed in collaboration with designer Ben Wilson. The live action shoot formed an illustrated of a poem by Louden Wainwright.

Produced & Directed by Christopher Thomas Allen
Animation by Jude Greenaway & Maya Raviv
3D Animation & still renders by Ron Arad Associates
Production Assistant James Price
Sound Design by Scanone