London Loves Laforet presented a snapshot of London life as seen through the eyes of 10 of the brightest new stars on the London scene. A mixture of young designers, architects, club promoters, stylists, models and artists, came together to present their own particular style, and give us a glimpse into their personal and distinctive view of London life.
Each person was represented by a life-size doll, packaged like a Barbie Doll, and dressed by themselves in their own selected clothing. Their lifestyle was presented through the packaging – with accessories as well as personal information about them, detailing their favourite things and places.
A TV monitor incorporated into the packaging played a series of commissioned video portraits which reveal more about their likes, loves and humour.
Produced and Directed by James Price
Curated by Scarlet Projects