This audio visual installation was produced in collaboration with Ron Arad associates and commissioned by fashion company Notify for the Pitti Uomo 77 men’s fashion fair in Florence in 2010. The project explores the various manufacturing processes involved in the production of Notify jeans and shoes, turning these hand made and mechanical processes into an abstract piece of futurist art. The final installation used a 30 metre long wall of 6mm pitch LED covered with a thin membrane of plastic with an additional set of video projection over the top. The piece was on display in a special gallery space for 5 days during the fashion fair.
Camera & Direction:Chris Allen, Jude Greenaway & Barney Steel
Editing:Jude Greenaway & Jolyon Greenaway
Production:Alice Ceresole & Miranda Davis